- promotional expenditures
- расходы на рекламу
English-russian dctionary of contemporary Economics. 2014.
English-russian dctionary of contemporary Economics. 2014.
Michael Jackson — For other people named Michael Jackson, see Michael Jackson (disambiguation). Michael Jackson … Wikipedia
Non-price competition — is a marketing strategy in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship (McConnell Brue, 2002, p. 43.7 43.8). The firm can also distinguish its product… … Wikipedia
Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… … Investment dictionary
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
logistics — /loh jis tiks, leuh /, n. (used with a sing. or pl. v.) 1. the branch of military science and operations dealing with the procurement, supply, and maintenance of equipment, with the movement, evacuation, and hospitalization of personnel, with the … Universalium
Pharmaceutical marketing — An advertisement for the prescription antidepressant Wellbutrin, targeted to a physician audience. Pharmaceutical marketing , sometimes called medico marketing, is the business of advertising or otherwise promoting the sale of pharmaceuticals or… … Wikipedia
Canada Health Act — medically necessary redirects here. For the US legal concept, see medical necessity. Canada Health Act An Act relating to cash contributions by Canada and relating to criteria and conditions in respect of insured health services and extended… … Wikipedia
Indonesia — /in deuh nee zheuh, sheuh, zee euh, doh /, n. 1. See East Indies (def. 1). 2. Republic of. Formerly, Netherlands East Indies, Dutch East Indies. a republic in the Malay Archipelago consisting of 13,677 islands, including Sumatra, Java, Sulawesi,… … Universalium